Entertainment
Good Good Golf removes promotional video following criticism over depicted violence
The content group and Callaway Golf issued apologies after an advertisement showed a woman being shoved to the ground.
The short version
- Good Good Golf and Callaway Golf deleted an advertisement depicting a male creator shoving a female creator to the ground over a golf club.
- The video drew significant backlash online for portraying violence against women, prompting statements from Good Good, Callaway, and the PGA Tour.
- Good Good Golf and Callaway both issued apologies pledging a commitment to inclusivity, while the PGA Tour condemned violence in all forms.
Key facts
- Good Good Golf and Callaway Golf removed a promotional video for a driver following online backlash over scenes portraying violence against women.[Associated Press]
- The deleted advertisement showed creator Garrett Clark knocking fellow creator Alexis Miestowski to the ground as she reached for a golf club.[Associated Press]
- Good Good Golf issued an apology on social media, stating the video did not align with its brand values and reaffirming a goal of making golf more inclusive.[Associated Press]
- Callaway Golf expressed disappointment with the content and stated it appreciated Good Good addressing the matter.[Associated Press]
- The PGA Tour, which partnered with Good Good as the title sponsor for an upcoming FedEx Cup Fall event, released a statement condemning violence in any form.[Associated Press]