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Meta's Muse outpaces early ChatGPT mobile downloads as Amazon blocks agent

Apptopia estimates show rapid initial adoption for the personal AI tool, though retailer access remains contested.

Latest update: Meta stock climbed more than 20% following the debut of its Muse agent, which reached 2.5 million downloads within two weeks.

The short version

  • According to Apptopia estimates, Meta's new Muse application achieved 1.8 million iOS downloads in the United States and Canada across its first 12 days, exceeding ChatGPT's 1.3 million during its debut period.[TechCrunch]
  • Sensor Tower reported that Muse surpassed 2.5 million downloads within two weeks of launch, while Meta's stock increased by more than 20% over the period.[CNBC · Slashdot]
  • Amazon blocked Muse from shopping on its e-commerce service citing security and user experience issues, whereas Shopify partnered with the tool to support automated checkout.[CNBC · CBS News]

Key facts

  • Apptopia estimates that Muse saw 1.8 million iOS downloads in the U.S. and Canada during its first 12 days, compared to 1.3 million for ChatGPT in its initial 12 days.[TechCrunch]
  • Muse recorded 642,000 U.S. daily active users compared to 231,000 for ChatGPT at the same post-launch milestone, according to Apptopia data.[TechCrunch]
  • Sensor Tower data indicates Muse accumulated more than 2.5 million downloads in its first two weeks, compared to 3.1 million for ChatGPT and 200,000 for Claude over the same timeframe.[CBS News]
  • Amazon blocked the Muse tool from shopping on its platform over security and user experience concerns.[CBS News]
  • Shopify partnered with Meta to permit agentic checkout via Muse across its online storefronts.[CNBC]
  • Shares of Meta climbed more than 20% following the launch of the Muse agent.[CNBC]

What remains uncertain

  • Whether other major e-commerce platforms will permit Muse to conduct automated shopping actions or follow Amazon's decision to restrict the tool.[CNBC · CBS News]

Sources

Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.