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YouTube introduces custom AI-generated recommendation feeds based on text prompts

Users can generate dedicated homepage tabs using Gemini to target specific video topics or moods.

Updated Sep 24, 2026 · 18:43 UTC14 reports

The short version

  • YouTube announced a Custom Feeds tool allowing viewers to generate personalized video streams by typing descriptions into a text prompt.[TechCrunch]
  • The system uses Google's Gemini AI model to assemble the requested content into dedicated tabs pinned at the top of the homepage without replacing the primary feed.[TechCrunch]
  • The option will let viewers save multiple distinct feeds for specific routines or interests.[Wired · 9to5Google · TechCrunch]
  • Rollout details vary, with reports projecting availability soon or next month across web, mobile, and television platforms in the United States.[Wired · 9to5Google · TechCrunch]

Key facts

  • YouTube's new Custom Feeds tool lets users write conversational descriptions to create dedicated recommendation streams.[9to5Google · TechCrunch]
  • The prompt-driven feature relies on Google's Gemini AI model to assemble video recommendations into separate pinned tabs.[TechCrunch]
  • Custom tabs serve as supplemental options and will not replace the platform's primary recommendation feed.[TechCrunch]
  • Users will be able to create and save multiple custom feeds for distinct interests or routines.[Wired · 9to5Google · TechCrunch]

What remains uncertain

  • The exact timing and platform support differ between reports, with some indicating a launch next month on web and mobile, and others stating a release soon for US users across web, mobile, and TV.[Wired · 9to5Google · TechCrunch]

Sources

Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.