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Asos probes unauthorized app notifications after users receive extortion messages

Shares fell almost 10% following messages claiming a compromised data system and threatening leaks.

Updated Oct 8, 2026 · 16:51 UTC6 reports

The short version

  • UK customers using the Asos mobile app received pop-up notifications stating the company had been hacked.[The Guardian · BBC News]
  • The messages demanded engagement with IT staff, threatened data leaks, and linked to Telegram.[The Guardian · BBC News]
  • Company shares dropped nearly 10% on the London Stock Exchange following the alerts.[The Guardian]
  • Asos is investigating the incident, and it remains unconfirmed whether any systems were actually compromised.[The Guardian · BBC News]

Key facts

  • Asos mobile app users across the UK received unauthorized push notifications claiming the retailer had been hacked.[The Guardian · BBC News]
  • The extortion message demanded engagement from Asos IT and data protection officials under threat of data leaks.[BBC News]
  • A notification titled 'Asos hacked' linked recipients to the Telegram messaging platform.[The Guardian]
  • Asos share prices dropped almost 10% on the London Stock Exchange following the alerts.[The Guardian]
  • Asos is investigating the matter to determine whether a genuine breach took place.[The Guardian]

What remains uncertain

  • It is unconfirmed whether Asos uses Snowflake, what data may be stored on it, or whether any actual data compromise occurred.[The Guardian · BBC News]

Sources

Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.