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Tesla renames Full Self-Driving to Assisted Driving across Europe

The carmaker altered the branding following criticism from German transport officials who considered the original name misleading.

Updated Oct 9, 2026 · 22:41 UTC4 reports

The short version

  • Tesla has renamed its European driver-assistance package to Tesla Assisted Driving following concerns raised by Germany's transport ministry.[TechCrunch · Electrek · CNBC]
  • German regulators argued the Full Self-Driving title misleadingly suggested the vehicle could operate autonomously without constant driver supervision.[Electrek · CNBC]
  • Following discussions, German Transport Minister Steffen Bilger agreed to support European Union approval for the software, backing an allowance permitting travel up to 10% above speed limits.[TechCrunch · Electrek]
  • The package remains branded as Full Self-Driving in the United States, where it sells for $99 monthly amid domestic legal disputes.[Electrek · CNBC]

Key facts

  • Tesla rebranded its European driver-assistance software to Tesla Assisted Driving following discussions with German officials.[TechCrunch · Electrek · CNBC]
  • Germany's Federal Ministry of Transport asserted the original Full Self-Driving label misled drivers because human supervision remains required at all times.[TechCrunch · Electrek · CNBC]
  • Germany indicated it will back EU-wide approval allowing the system to operate at up to 10% above posted speed limits.[Electrek]
  • Reuters reported the version authorized in the Netherlands permits speeds up to 50% above the detected limit.[Electrek]
  • Tesla continues to sell the software as Full Self-Driving (Supervised) in the United States as a $99 monthly subscription.[Electrek · CNBC]
  • A California court ruled in December 2025 that Tesla engaged in deceptive marketing regarding its driver-assistance systems.[TechCrunch · CNBC]

What remains uncertain

  • Differences remain between national approval standards in Europe, including whether the system may exceed posted speed limits by 10% or up to 50% as reported in the Netherlands.[Electrek]

Sources

Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.